The Handshake

The Golden Arches. 

A logo is your brand summed up in one image. No pressure.

When it came time to design the BBCo logo, we had to zoom out. Who are we? What are we about? Extensive conversations took place around an old oak conference table.

We are a third space, a gathering place. 
We are about people, relationships. 
We believe flourishing communities are built around compelling gathering places. defines a handshake as “a gripping and shaking of right hands by two individuals, as to symbolize greeting, congratulation, agreement or farewell.”

It’s no mistake that the handshake is the focal point of the Brokerage Brewing Company logo. Upon closer inspection, you’ll see the arms reaching out to shake hands have different sleeves. A blue collar person and a white collar person, coming together in greeting, congratulations, agreement or farewell. Everyone is welcome at Brokerage. Societal status left at the door.

Live responsibly. Drink quality. Build community: Our brand narratives. These are the core of Brokerage Brewing Company. It’s who we are, and what we aspire to be, all at once.

So, come and gather… grab a pint… join the story. 

Extend a handshake.

-Stacy Grove, co-owner of BBCo

Brian RussellComment